BBA
Business & Analytics
All courses
Undergraduate Degree
Business Analytics & Digital Marketing
A business pathway for learners who want to combine analytics, customer strategy and digital growth systems.
BBAAward
3 YearsDuration
Business & AnalyticsDomain
Course Overview
About this pathway
This course blends commercial thinking, analytics and modern customer systems so learners can understand what drives growth.
Add-on / certification
Certification in Artificial Intelligence Applications, powered by iHub Robotics & IBM Q2D Pearl
Learning Focus
Core areas
Marketing automation
Data visualization
Consumer behaviour
Digital strategy
Business dashboards
Campaign planning
Consumer insight
Digital decision-making
Learning Experience
Delivery model
- Semester-led academic progression
- Labs, workshops and project exposure
- Industry-aligned add-on learning
- Career mentoring and pathway guidance
Career Direction
Career pathways
- Business analyst roles
- Digital marketing teams
- Growth operations
- Brand and campaign analytics
Good Fit
Who should consider it
Choose it if you like balancing numbers, communication and market-facing business problems.
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Ready to apply for this course?
Ask about eligibility, certificates, campus exposure and the right pathway for your goals.